Did you know that there’s a form of marketing your online business that you have to think about seriously if you want to earn more sales and profits? Well, that form of marketing that I’m talking about is “backend marketing”. Backend marketing is simply selling to your existing customers over and over again.This is a very important part of your overall marketing strategy, because 80% of your total business profits will come from sales from your current customers. You should never go without thinking about your customers’ everyday. Everyday you have to come up with creative ways to sell more of your products to your backend customers. With a lucrative profit source like this, you can make a killing in your business.Now, if you’re wondering why some of the biggest companies on Earth crumble into business failure, it’s due to them not implementing a good backend marketing campaign. I’m sure these companies have marketing departments and so on… but most of the marketing that these companies do are outdated – and have no idea of how to bring in a new customer without losing money on the initial sale.I know of a guy who was making over $100,000 a month with his business, but then he got into some legal complications, and was shut down for an undisclosed reason. But guess what? He was still making $20,000 a month just off of his backend customers alone. He had a catalog, products, and a monthly newsletter that was a very lucrative profit center for him.How does all of this relate to your internet marketing efforts? Well, it relates a lot. If you’re getting sales from your sales letter page and are turning a profit, and think that you don’t have to do backend marketing, you might just be shooting yourself in the foot. You need to use backend marketing in your business if you really want to experience true business breakthrough success.To do this online is very easy. You can send out emails to your customers on a recurring basis (every 3 or 4 days), and give them great information in your email newsletter. Some will buy again right away, and some will need more time before they make a purchasing decision. But no matter what they do, you want to offer more and more great email content to help to push the sale.This is something that is pivotal in your internet business, and you will want to utilize it in your business today. If you want to get the most out of your business, a steady backend marketing plan will help you to do just that. This is where most of your traffic and sales will come from.Imagine having 5 streams of income coming in – all relative to the stages that your customers are in. You could be getting sales from 5 different lists of customers on a daily business. Can you imagine how this could change your life? The money is definitely in the list, and if I had to re-phrase it, the money is in the “customer” list. So keep this information in mind.Good luck with using these backend marketing tips in your business today.